HP App Prototype
Creating the best digitization experience
EXECUTIVE SUMMARY
HP needed to see what the future needs were for upcoming generations as the needs for printing were becoming fewer. With this in mind, they tasked a small team at Projekt202, where I was contracting at the time, to concept an app and experience that would fit those needs and align with future business decisions. To tackle this problem head on, we researched digital habits of younger generations, concepted a set of features that were capable on tech that is 2 years out and created a prototype and two product lifestyle videos to show off these features.
My Role
Associate Director, Experience (Projekt202)
PROJECT TEAM
VP of Product (client team, HP)
Creative Director, Experience (colleague, Projekt202)
Sr Experience Researcher (colleague, Projekt202)
Film & Video Director (colleague, Projekt202)
The Problem
HP had a challenging question for this project “What is the future of digitization?” For HP’s printing division, ink sales are what drive revenue and sales in ink we declining and they were looking to removing scanning hardware from their 3-in-1 printers since most modern smartphones can scan a document just as good.
The team was tasked to think about what it means to digitize elements from one’s daily life as the way HP sees it, the more opportunities to capture your day digitally, the more chances are that you’ll want to print. With some provided target audience data and the goal of visioning out 5 years, we set out to define what in the future would need to be captured and how would users be doing that.
Phase 1: Research & Strategy
RESEARCH & STRATEGY
At the beginning fo the project we knew that this app wouldn’t come out for at least a year, if not two. We also knew that out target customer base was a younger skewed Gen Z or Millenial audience. We focused the research to see what digital touch points those users interact with now and what would they need in 5 years.
JOURNEY MAPPING & FEATURES PLANNING
Having demographics, users needs listed and problems framed, we set out to concept what application features would we need to build out in our prototype. We mapped those features to phases of the user journey to compose the best experience.
EXPERIENCE STORY WRITING
With the feature set for the prototype in mind, we set out to create stories that would showcase app’s touch points with user’s everyday life. Out of the five that were concepted, two were chosen to set to film.
Phase 2: Prototyping & Filming
DESIGN & PROTOTYPING
Surprisingly, the experience stories helped craft the job stories we needed for our app requirements. This helped in creating out prototype since we knew what UI elements we would need from the HP internal app UI kit and the flow those screens would go in.
SCRIPT WRITING
Our experience stories needed some more finer detail for filming. They served as a backbone to the product lifestyle videos scripts. Each story needed more information about location settings, camera views, positioning of actors. We chose to not include any voice over or spoken dialogue to allow for a faster production and let the video speak for itself.
FILMING & EDITING
To capture our stories, we hired a small film screw to shoot over 2 days in 3 locations. We utilized a special green screen version of the prototype that had cues for where to tap and have the finished screens and animations mapped in during post-production.
Outcome
The concept prototype was used to promote some newer technology for HP to explore as they looked to leverage their customers’ own smartphones to be the center of their digitization and printing needs. The product lifestyle videos played throughout the headquarters to promote the new app initiatives.
Detailed samples are available upon request, just drop me a line.
What I learned the most
On this project, I used experience story writing to create a story to help evolve ideas for the app. I thoroughly enjoyed crafting stories to show the app touch points within the user’s journey. This helped us find new features or considerations for how the app could be used and bring delight from its use. The story writing also helped us craft the scripts for the lifestyle demo videos to showcase the app to HP’s corporate stakeholders.